The information in this post is mainly targeting authors however it is relevant no matter what product or service you are offering.
How many times have you tried to get people to go visit your blog, your author page, your Amazon book page or other content only to find they are going somewhere else? And do you find that the harder your try to get them to turn in the direction you want them to go, the more they resistance? So how do you make it easy?
Are you constantly trying to sell your book, your product or whatever? Are you always in “sell” mode?
I use to be the worst salesperson in the world. Literally! I worked selling electronic typewriters back in the mid-80s and made $200 in six months. Believe me, I sucked at selling.
But something changed in 1989. I went to work for Sears after my marriage fell apart and the sad and heartbreaking divorce was over. I had a back injury in early 1989 and could not do construction work anymore. I started working at Sears after recovering from the injury that kept me from working for almost a full year. I was so happy to be working again and I didn’t really care if I sold anything or not. I was just happy to be out of the house and coming in contact with people.
When customers would come into the section of the store that I worked in (hardware), I didn’t ask that one question that most every salesperson ask, “Can I help you?” I hate that question. Instead, I would say, “Hello, how are you today?” What is the weather like outside? Anything but, “can I help you?”
I started a conversation with people. After about 2 minutes of talking I would ask what if there was anything particular they had come to see today. They would tell me what they were coming to see and is about 5-8 minutes or so I would be walking to the cash register to ring up their purchase. I was not trying to sell people anything. I was there to talk with people. During my first month working in the store, my sales were higher as a part-time employee than the full time workers. And in February, the shortest month of the year, my sales increased even more.
How do you start a conversation with people on the Internet? How do you stop selling and start creating opportunities for people to interact with you and eventually they decide to go to the register and have you ring up their purchase or whatever?
How do you get people to go where you want them to go the easy way?
Stop Tweeting buy my book (or whatever). Stop posting Facebook news post saying come buy my book (or whatever). Find things you can share with people that they are interested in. Not everyone that came into Sears was looking for a drill. Many people came into the store looking for something not available in the department I was working. I just happened to engage them in a conversation and along the way a sale happened.
Look on left and right side of this blog and at the TABS at the top. This blog is my store. The TABS are different departments for the store and along the side that are even more departments. Not everything on this blog is FOR SALE. Some of it is for information purposes like the Kindle Free Day Step-by-Step Promo Guide. If people visiting this page find what is available interesting enough they might join the blog to receive updates etc.
When people visit the Writer’s Got Talent Contest page they find out that by joining the blog they are entered in the drawings for free prizes or autographed books etc. from the Featured Author. They might click the tab for Book Trailers and watch one of the author’s book trailers and eventually find their way to the Amazon buy now button for a book.
Here is the point. Find things that may be of interest to others to share on your blog. Create something unusual that can attract people to a place where around them are the things you want them to see. You don’t have to be in constant “sell” mode. Find the information mode or the fun mode. Find something interesting that people will be attracted to and maybe along the way they will find the “thing” you want them to see.
To get people to see what you want them to see, use the 90 degree rule. Get them into your store by offering them something of interest and while they are there, they might just stop at the register while they are there. Engage them in a short conversation and let them find their way to what you want them to buy.
Thanks for visiting us at Writer’s Got Talent. Take a look around, check out the author book trailers, visit the Special Offers page and/or join the blog to take part in the Featured Author drawings.Share the 90 Degree rule with others Tweet